Deco Dreams Dressing Your Everyday
Deco Dreams Dressing Your Everyday
In Asia Art deco made transmutation and importing of cultural styles from migration to the West during much of this century facing a new audience accessible, affordable and quickly became household collectibles with a cultural narrative and means of storytelling. The aspects which drove the trend has similarity to Western movements were based on form and function, in the East it drove a new dialogue and interaction with Western culture, where it became transposed backwards and forwards.
Why Art deco was transposable
Visual sensation everyday relatability: Chic homewares framed within everyday life make it easy to display
Cultural nostalgia in modern design: Brands aren’t just aesthetic—they tap into collective memory and nostalgia, updated in fresh, stylish ways.
Functional flexibility: Each example lends itself to its own image, captions and products Storytelling a narrative Design pedigree (1920s Shanghai glam), local pride (HK street culture), and design museum credibility
Advertisement: Transmutation of cultural styles from East West migration, art deco made it accessible, affordable and quickly became household collectibles.
